This sign is on an old, now closed, rural General Store in the Blue Ridge Mountains of Virginia. Everyone worldwide most likely recognizes it. Back when the store was open, the popular soft drink was sold in bottles, or from a soda fountain. The bottles were most likely kept cool in a container of ice, and you dipped your hand inside to get your bottle…for a nickel probably. Today, the icon is the same but there are several varieties of Coke…Diet, Coke Zero, Cherry Coke, etc. Personally, I prefer the old fashioned kind in the 8 oz bottle.